CREATIVE DIRECTOR | FOUNDER
Digital media entrepreneur Polly Blitzer brings years of beauty industry acumen to the company. Polly’s expertise in content, branding, social media and consumer behavior stem from her award-winning work as an editor at InStyle magazine, founder of BeautyBlitz.com, and sought-after brand consultant. She has a knack for helping brands create meaningful opportunities, lasso new audiences and cut through the clutter.
Polly was named Vogue’s “One to Watch” for two consecutive years, and she was dubbed “an expert in all things beauty” by Time. She’s regularly quoted in The New York Times, New York Post and New York Daily News.
EXECUTIVE PRODUCER | FOUNDER
Peter Blitzer brings two decades of advertising agency leadership to the company. A creative superstar, Peter produced award-winning integrated global advertising campaigns at R/GA, JWT and Havas for a range of clients, including Reebok, Sony PlayStation, Lacoste, Heineken and MTV.
At R/GA, Peter built the agency’s first in-house interactive production studio. Peter has won numerous awards including Cannes Lion Awards, Clio Achievement Awards and a Webby Advertising & Media Award.
Every interaction consumers have with your brand is an opportunity to create a memorable experience.
A Family Affair
Growing up in NYC, Polly and Peter had their first internship at the dinner table. Their mom was a creative director at Doyle Dane Bernbach during the Golden Age of Advertising, long before digital. At her office, they’d scribble on giant storyboards and play with props on commercial sets. The tenets of brand-building soaked deep into their pores.
Patty Volk was a pioneer. She named the iconic candy bar Whatchamacallit while working on the Hershey account and won several Clio Advertising Awards. Peter and Polly learned to see the world through the aperture of her eye. At the supermarket, instead of reading tabloid headlines, they would compare candy packaging, fonts and logos.